Music Marketing And Promotion

About Us

There’s something about outside of the box marketing and promotion that makes Music Artist Development and Marketing stand out from the rest. The industry of Music and Entertainment is one that is always changing by the day.

MADAM (Music Artist Development and Marketing) continually provides both creative and unique ideas and marketing strategies with prompt execution.

We understand and are knowledgeable on methods to effectively reach new consumers.

It is by creating and presenting a message that not only makes sense, but relaying that message in a unique and positive way that both relates to, and excites the consumer.

If you are a independent or established music artist seeking shopping your music to labels, or a booking agency, or just wanting to take your project to the next level. Although we cannot promise you a record deal MADAM can assist you in meeting your goals, and provide the assistance in getting you in front of the decision makers.

Or you might be an independent or major label seeking assistance with gaining further exposure for a current artist. MADAM has experience in professionally executing marketing promotional campaigns, providing awareness while staying within your budgets.

Here are some reviews from current clients:

“We have joined forces with the Madam team on projects from Shwayze, Robin Thicke, Pussycat Dolls, to Lady Gaga and they have always achieved our marketing goals. MADAM is a marketing / lifestyle company that seeks and consistently finds great opportunities for our artists. I highly recommend them.”
Dave Anderson
Interscope Records
Marketing Director

“We’ve worked with MADAM for several years. They deliver ground breaking entertainment platforms with phenomenal results in every aspect from development & organization, execution and follow-up.”
Keetria Garner
A&M ENTERTAINMENT INC.
Worldwide Talent Representation,
Marketing & Entertainment Group

“Hollywood Records has utilized MADAM (Music Artist Development and Marketing) expertise in promotion and artist development campaigns for many of our labels high priority artists. MADAM has assisted with listening events, artist appearances, meet and greets, as well as after party events in the Las Vegas market. MADAM’s efforts have been key in increasing awareness for Hollywood Recording artists, and have directly influenced sales for such artists as Plain White T’s, and Atreyu through effectively executing promotional and marketing campaigns for our artists.

I have no hesitation in recommending MADAM for any promotional and marketing needs required.”
Jeff Marks
Regional Director, Promotion
Hollywood Records/Walt Disney Studios

MADAM has been affiliated with the Capitol Records Grass Roots Marketing Department for the last 4 years.  We have utilized their expertise in promotion for many high priority artists in the label.  MADAM has created awareness of our artists through many micro campaigns targeting appropriate lifestyle accounts and nightclubs. has implemented and executed several listening events with artist appearances, organized several meet and greet events and coordinated many after party events in the Southwest region, exclusively Las Vegas.  In addition,

“MADAM’s efforts have been key in increasing awareness and have directly influenced sales for such influential artists as Yellowcard, Saosin, 30 Seconds To Mars, Relient K and Korn. Working with MADAM for the past four years has always been a great experience for Capitol.  Their professional demeanor and expertise has given us a tremendous presence in Las Vegas and the Southwest region.  I would highly recommend this company for any promotion and marketing campaigns to be implemented and executed professionally and effectively.”
Brad Wilgus
Senior Associate, Grass Roots Marketing
Capitol Music Group

How We Do It

MADAM is an exclusive creative agency that specializes in non-traditional music strategy marketing. We pride ourselves on being innovative and aware of new, and creative strategy channels, as well as networks to reach music consumers. MADAM provides this by utilizing marketing methods, and tactics that are needed to expose music artists and formats to consumers.

With the ever changing trends, and how digital capabilities have an effect on how consumers find and purchase new music and artists.

Having the benefit of MADAM as a partner assisting you by providing unique channels and capabilities to plug directly into entertainment markets and nightlife strategies is highly needed for future success for your artist or project.

Whether an independent or established music artist, producer or label, we can assist you, just as we have for many of our clients by securing both a unique niche and broad fan base while gaining optimum exposure for your music artist or project regardless of music genre.

  • Understanding and addressing the latest technologies and communication channels is vital to a successful marketing strategy
  • Great ideas and great outcomes come from great people – we find the greatness in people and put it to use
  • Working with the client team in a hands-on setting is essential in creating long-term success.

Our capabilities include: Interactive online marketing, Influencer programs, Guerilla and grassroots strategy, Street team building and management, Brand ambassador teams, Lifestyle marketing, Viral marketing, Community marketing, College marketing, Guerilla media ,and  Gen X/Y brand strategy.

Street marketing: Street Marketing includes a number of guerrilla media types and tactics that can be used to create brand awareness on the street and through lifestyle avenues. These include:

  • Guerrilla Media Placement: (Music Artist Development and Marketing) executes campaigns using specialized promotional materials created to clients needs including:
  • Static Clings
  • Online wild posting to social networks and micro sites
  • Sniping
  • 11″ x 17″ Posters
  • Large Format Posters
  • Sidewalk Chalk/Decals
  • Stickers
  • Record Pools
  • Online and Satelite Radio stations
  • nontraditional tactics

Lifestyle Media Placement:  MADAM seeks out and Targets specific lifestyle venues, retail outlets, colleges and related online accounts to align music artists and products with specific consumer interests. Marketing materials such as CDs, DVDs, Stickers, Samples, Flyers, Posters, and other Point of purchase or awareness incentive materials  are placed in high-visibility areas where consumers are exposed to optimum branding.

  • Colleges
  • Cafes, bars, venues
  • Music/DJ/Gear shops
  • Nightclubs
  • Alternative lifestyle venues and formats